Today, consumers go through almost 1.4 trillion beverage containers every year, representing a vast amount of packaging material that can be collected and reused or recycled. Proper handling of used packaging conserves precious resources like energy, water and crude oil and reduces greenhouse gas emissions.
Users get an instant reward when returning used containers to TOMRA reverse vending machines, motivating repeated use and further raising collection rates. As reverse vending machines are often an integrated part of consumers' routines, everyday recycling is made convenient, efficient and profitable for all stakeholders.