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TOMRA to host Earth Day events in Bottle Bill states

For every container redeemed, TOMRA will donate to Keep America Beautiful.

18 april 2017

TOMRA hosts Earth Day events in Bottle Bill states

Shelton, Conn — TOMRA, a leading manufacturer of reverse vending solutions for collecting, reusing and recycling cans and bottles, is hosting Earth Day events at partner retail locations in Connecticut, Maine, Massachusetts, Michigan, New York and Vermont. For every bottle and container recycled through TOMRA’s reverse vending machines (RVMs) on Earth Day, April 22, 2017, from 9 a.m. to 1 p.m. at participating retailers, TOMRA will donate to Keep America Beautiful

In the Northeast, the donation value is $.05 per container, and in Michigan the donation value is $.10 per container – up to $2,500. The donation has no impact on the deposit refund given to consumers when the cans and bottles are returned to the RVMs. 

“This Earth Day Initiative is an employee-driven program that aligns with TOMRA’s mission of leading the resource revolution,” said Dan DeSimone, Manager – Commercial Finance, TOMRA Collection Solutions North America, and Chair of the Corporate Social Responsibility committee. “We’d like to thank our retail partners and Keep America Beautiful for helping us offer shoppers a convenient and effective way to help the planet this Earth Day. When consumers arrive at the store to return their cans and bottles and get their weekly grocery shopping done, they also get to help a fantastic cause.”

The following retailers are participating in TOMRA’s Earth Day event:

  • TOMRABig Y, 401 Bridgeport Ave, Shelton, CT 06484
  • Forest Ave Redemption, 897 Forecast Ave. Portland, ME 04103
  • Kroger, 47060 W Pontiac Trail Commerce Charter Twp., MI 48390
  • ShopRite, 133-11 20th Ave, College Point, NY 11356
  • ShopRite, 1730 Central Ave, Colonie, NY 12205
  • Terrill Street Discount Beverage, 21 Terrill Street Rutland, VT 05701
  • Wegmans, 675 Alberta Drive Williamsville, NY 14226
  • Wegmans, 9102 Shops Way Northborough, MA 01532

Volunteers will be on site at each location to explain the program, including TOMRA’s mission to transform the way in which the world obtains, uses and reuses its resources and how Keep America Beautiful is working to end littering, improve recycling and beautify America’s communities. 

About TOMRA Collection Solutions:

Founded in 1972, TOMRA is the preferred partner for reverse vending solutions for collecting, reusing and recycling cans and bottles. The TOMRA system has the machines, digital solutions and service to make recycling easy for the industry, system owners, retailers and consumers. With over 75,000 installations across more than 60 markets, TOMRA’s reverse vending machines capture 35 billion used beverage containers every year – reducing reliance on raw materials and ensuring fewer containers end up in landfills, oceans and streets. Visit our Reverse Vending pages on, and follow us on Facebook, Twitter and LinkedIn.

TOMRA Collection Solutions is part of the TOMRA Group, which creates sensor-based solutions for optimal resource productivity, and has a vision to lead the Resource Revolution. The Group employs approximately 3,300 people globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM).

About Keep America Beautiful:

At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country in which every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America’s Communities. The organization is driven by the work and passion of more than 620 state and community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. To donate or take action, visit Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.